![]() With nearly 500 million members in 200 countries, and with two new members joining every second, LinkedIn is the best "professional" search engine on the planet.Ĭase in point: LinkedIn's internal search engine allows you to create targeted lists of thousands of professionals based on their job title, industry type, company name, physical location, where they attended school and much more. With LinkedIn, the Riches are in the Niches You can also uses phrases like "WHAT OTHERS SAY" to insert client testimonials directly into the text of your profile page. It’s that simple! And you should carry this same formula throughout the rest of your summary, answering other questions like "WHO I SERVE" and "WHAT MAKES ME UNIQUE" as you help potential clients understand who you work with and what makes you better, unique or different when compared to the competition. Using this approach, the first sentence of your LinkedIn summary instantly identifies your target audience, tells that audience how you help them achieve their goals or solve their problems, and it explains how you do it (the service or product you provide). ![]() Using ALL CAPS to highlight key phrases within your profile catches the attention of online readers long enough to stop the scroll and get them engaging with your text. You can't use bold or italics or certain fonts it's all plain text. Now, the reason you put "WHAT I DO" in all-caps is that, to this point, LinkedIn doesn't let you format the text on your summary page. Here's the first sentence you'll want to use: "WHAT I DO: I help achieve by providing. ![]() (Related: The Ultimate LinkedIn Profile Template! ) ![]() Having helped rewrite hundreds of LinkedIn profiles for clients over the past five years, I've created a specific, fill-in-the-blank template that anyone can use to immediately turn their profile from virtual résumé into client-attracting content. Make This the First Sentence of LinkedIn Profile ![]()
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